Telling Stories That Matter

johnny-webbBy Johnny Webb, M.D. of Sundog Pictures

We make documentaries at Sundog – feature length, TV or branded content. It doesn’t matter what it is for. The most important thing for us is to tell the stories that matter and tell them in a way that connects with you.

When we were asked by a new organisation called Frontline to show graduates how exciting and rewarding being a social worker was we showed the real stories of those recipients whose lives have been changed for the better thank to the impact young social workers have had on them.

Branded content should show vulnerability, authenticity and the company’s core values. Most importantly, they should show all of life. I believe that’s how brands make long lasting connections with their audience.

If a story doesn’t exist until it’s told, then let’s make sure it’s one worth telling.


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