What Britain Bought in 2016 is an insightful look back at the roller coaster year we’ve just had and how national events have shaped the UK’s £7 billion a week shopping habit. To find out where and how our hard earned cash has been spent, Mary catches up with some of the nation’s leading retailers including John Lewis, Maplin, Waterstones, Superdrug, Hobbycraft and Waitrose. She meets buyers, forecasters and influencers who cast their eyes back over the ‘I can’t believe we bought that’, the ‘I still need to get one of those’ and the ‘I couldn’t live without mine’ moments of the year. Along the way Mary gets the inside track on some of the year’s most surprising trends that left even the most seasoned retailers scratching their heads.
First broadcast: 28th December 2016, 8PM, Channel 4. Catch up on Channel 4OD here